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Emitate is a home-grown boys clothing store created by me, Erica. As the mother of a boy it can be difficult to find cool, trendy, affordable clothing. I found this especially difficult after my son turned 5 years old. He disliked the clothes I chose for him and asked if he could dress like his Dad and Uncle. He wanted to imitate their style, attitude, and personality. Through this I created a store that does just that, Emitate.
Emitate’s vision is to create cool, trendy, and sophisticated fashion for boys. Emitate is an expression of clothing that allows boys to imitate their role models style and fashion trends positively.